Kamakura, Wagner A.; Wedel, Michel; Rosa, Fernando de; Mazzon, José Afonso 
Source: International Journal of Research in Marketing. Unidade: FEA
Subjects: SISTEMAS DE INFORMAÇÃO EM MARKETING, MARKETING DE RELACIONAMENTO
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KAMAKURA, Wagner A. et al. Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction. International Journal of Research in Marketing, v. 20, n. 1, p. 45-65, 2003Tradução . . Disponível em: https://doi.org/10.1016/S0167-8116(02)00121-0. Acesso em: 21 maio 2024.APA
Kamakura, W. A., Wedel, M., Rosa, F. de, & Mazzon, J. A. (2003). Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction. International Journal of Research in Marketing, 20( 1), 45-65. doi:10.1016/S0167-8116(02)00121-0NLM
Kamakura WA, Wedel M, Rosa F de, Mazzon JA. Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction [Internet]. International Journal of Research in Marketing. 2003 ; 20( 1): 45-65.[citado 2024 maio 21 ] Available from: https://doi.org/10.1016/S0167-8116(02)00121-0Vancouver
Kamakura WA, Wedel M, Rosa F de, Mazzon JA. Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction [Internet]. International Journal of Research in Marketing. 2003 ; 20( 1): 45-65.[citado 2024 maio 21 ] Available from: https://doi.org/10.1016/S0167-8116(02)00121-0
